TELOS

We developed the name, positioning, and visual identity for Telos, an environmental intelligence company translating satellite and drone data into decision-ready ecosystem verdicts. The strategic foundation reframes the brand from data vendor to institutional intelligence layer. The visual system extends that authority through a custom wordmark engineered on the layered bands of multi-spectral imagery, an orbital mark that reads as both planetary body and precision instrument, and a warm earth-toned palette that signals the quiet certainty of a brand built to be trusted at the highest institutional levels. Visual identity design led by Pao Matchima Chutijirawong. Creative direction, naming, and brand positioning led by Carly Cheton.